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Our history

- Our history -

NOVALIN ON THE MARKET SINCE 1964

Novalin was originally developed and produced in Sweden over 60 years ago. In a very short time, it became one of the most appreciated textile wallcoverings. During the ’70s and ’80s, more than 4 million running meters were produced and sold worldwide each year! The success was so great that in many countries, the brand name Novalin became—and still is—a generic term for the product. It is known for its design and can be described with words like classic, timeless, and luxurious.

Today, the original Novalin is exclusively produced in Kinna—in the same village, in the same factory, and with the same enthusiasm, commitment, and craftsmanship as when we first started!

TIMELINE FROM 1964 TO NOW

1964

Novalin founded by Kinnasand

The renowned textile brand Kinnasand was the founder and developer of the textile wallcovering brand Novalin.

1977

New warehouse

The warehouse for Novalin wallcoverings was moved to a larger, newly built facility — the same location where it still operates today.

1978-1986

Showrooms opens around the world

Wallcoverings were highly popular during this period globally. The brand opened several showrooms and traveled internationally to promote the popular Novalin — including locations in the heart of Paris and New York.

1987

Polarator and Stikkan Anderson

During the same time the textile industry in Sweden declined, the company Kinnasand changed ownership and was acquired by Polartor and Stikkan Anderson. Stikkan, a renowned music producer, achieved great success with artists such as ABBA and Ted Gärdestad, and also founded the world-famous Polar Music Prize.

1989

Factory relocation

In 1989, the production of wallcoverings moved from “Gamla Mejeriet” in Kinna to the factory at Lyddevägen, where it still operates today.

1993

Proventus and Robert Weil

In 1993, Polartor sold the company to Proventus, led by Robert Weil — a prominent industrialist who owned the company for ten years.

2004

Kvadrat new owner

In the early 2000s, the company Kvadrat acquired the Kinnasand brand, which includes the Novalin wallcovering.

2008

Kinnalin Tapet & Logistik AB

Kinnalin Tapet och Logistik AB became the new manufacturer of Novalin wallcoverings and initially served as a supplier to Kvadrat, which owned the brand at the time.

2012

Dutch company becomes new owner of Novalin

The Dutch company VeryFanny took over Novalin after Kvadrat, maintaining the same structure with Kinnalin producing the wallcoverings.

2020

The new brand Svealin launched on the market

A new wallcovering collection and brand was launched under the name Svealin.

2022

Kinnalin owner and producer of Novalin

Kinnalin Tapet & Logistik AB producer of the wallcoverings since 2008. Now the company acquired full ownership of Novalin – a role it continues hold today. 

2025

Svealin discontinued as a brand – continues as a collection called 20 Sveagarden

In autumn 2025, the Svealin brand will be discontinued and instead continue as a collection named 20 Sveagarden under our main brand, Novalin.

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