behind novalin

Since 1964, Novalin has been shaped by a long tradition of craftsmanship, quality, and a shared passion for linen wallpapers. Over the years, hundreds of people have been part of this journey, all sharing the same care for the material, the process, and the expression that makes each wallpaper unique.

Today, the brand is operated by Kinnalin Tapet och Logistik AB, a smaller organization with strong roots in both the craftsmanship and the history behind the production. Many of our employees have worked with textiles and wallpaper manufacturing for several decades, providing a level of knowledge and continuity that still lives on in every part of our work.

Our factory is located in Kinna, in the heart of Sweden’s Sjuhäradsbygden region, the same village where production originally began. The factory has been located at the same address since 1989, and much of the craftsmanship still follows the same core philosophy as from the very beginning: quality takes time. Through careful preparation, experience, and precision, wallpapers are created with a sense of both durability and care.

In production, our factory employees work with awareness and attention to detail at every stage of the process. It is work built on experience, collaboration, and respect for the craft, from the first choice of materials to the finished product.

We are selective with our materials and continuously seek the best alternatives for both quality and sustainability. Linen is a natural material with strong and durable properties, while its living texture gives the wallpaper a soft and timeless expression. The long tradition of flax cultivation also makes the material especially valued in textile craftsmanship.

By keeping both production and offices close together, we work closely as a team every day. This allows us to follow the entire process at close range and maintain an open and transparent business, something we value both internally and in our relationships with customers around the world.